Weekly performance diagnostics

Revenue moved.
Know exactly why
by Monday morning.

Tracerly connects to your store, your ads, and your analytics, then delivers a written diagnosis every week. What changed. What caused it. What to do about it. No dashboards to interpret. No data team to hire.

Faisal Memon, senior analyst at Tracerly

Every report is reviewed by a human expert before it reaches you. The analysis is AI-fast; the judgment is human, drawn from years of analytics work across eCommerce, automotive, FMCG, QSR, and telecom. Rotman MBA.

Get Your First Monday Report How it works
$499/mo
vs $6,000 for a hire
Every Mon
New report, every week
0
Dashboards to interpret
Sample · The Monday Report
Get a report like this for your store →
01 · The problem
MONDAY · 8:42 AM

Three platforms.
Three different stories.

You open the laptop to find out how last week went. Here is what your tools tell you.

Your store says
"Revenue is down 14%."
But it cannot tell you whether the cause is traffic, conversion, a product, or your ads.
Your ads manager says
"ROAS looks fine."
Both platforms claim credit for the same sales. The numbers were never going to add up.
Your analytics says
"Traffic is up 8%."
More visitors, less revenue. Something broke between the click and the checkout. But what?

An hour later you close the laptop and make your best guess. That gap between the data and the decision is exactly where Tracerly operates.

02 · The deliverable

One page. Every Monday.
Everything that matters.

The Monday Report is a written diagnosis, not a dashboard. Here is what every report contains.

A

The numbers, in context

Revenue, orders, conversion, and spend. Each compared against last week and the same week last year, so a seasonal dip never gets mistaken for a real problem.

B

The diagnosis

The cause of the change, written in plain English. Cross-referenced across your store, ad platforms, and analytics. Not an observation. An answer.

C

The actions

Two or three specific decisions for the week. Pause this. Revert that. Leave this alone. Never "optimize your funnel."

D

The sign-off

Every report is reviewed by a human expert before it reaches you. AI does the processing. A human stands behind the conclusion. The mark at the bottom means someone is accountable.

03 · The method

A structured diagnostic.
Not a black box.

Every report follows the same six-step framework, in the same order, every week. You always know how a conclusion was reached.

STEP 01

Revenue accounting

Establish the size and shape of the change before drawing any conclusion. Week over week. Year over year.

revenue · orders · AOV
STEP 02

Traffic decomposition

Break sessions into channels to determine whether this is an acquisition problem or a conversion problem.

paid · organic · direct · email
STEP 03

Conversion isolation

Segment conversion by device, page, and source to pinpoint exactly where a drop is concentrated.

CVR by device · page · source
STEP 04

Ad performance audit

Budget delivery, CPM, CTR, and new customer rate. ROAS alone is never sufficient evidence.

spend · CPM · CTR · NCR
STEP 05

Product and AOV analysis

Changes are often concentrated in one SKU. Identify whether the issue is volume, price, or mix.

revenue by SKU · stock · mix
STEP 06

Context and baseline

Cross-reference against seasonality, promotions, and competitive activity before any recommendation is made.

YoY baseline · events · promos
04 · Who is behind this
Faisal Memon, founder of Tracerly
Faisal Memon · Founder, Tracerly

Built by an analyst.
Designed for founders.

I am an analytics leader with experience across eCommerce, automotive, FMCG, QSR, telecom, payments, and technology. I have built measurement frameworks, designed loyalty programs from the ground up, developed predictive models, and presented performance diagnostics at the most senior levels of major organisations.

The through-line has always been the same. Take fragmented data from multiple sources, identify what is actually driving results, and translate that into decisions a business leader can act on with confidence.

I built Tracerly because founder-led eCommerce brands deserve the same caliber of diagnostic thinking that enterprise brands commission from top-tier consultancies. Without the enterprise price tag, the lengthy onboarding, or the junior handoffs.

ROTMAN MBA, UNIVERSITY OF TORONTO · MASTER'S IN BUSINESS ANALYTICS · TORONTO, CANADA
Diagnosis before prescription No recommendation is made before the cause is understood. Every report begins with a rigorous diagnosis.
Specificity over generality "Improve your conversion rate" is not a recommendation. We deliver decisions, not observations.
Accountability by design Month to month, no contracts. The right incentive is to earn the engagement again every four weeks.
05 · The engagement

Three ways to work together.
All month to month.

No contracts. Cancel anytime. Your first report is complimentary, so the decision to continue is made with the deliverable in hand.

Starter
For founders who want a clear weekly read on what changed and why.
$499
PER MONTH · NO CONTRACT
  • ✓The Monday Report, every week
  • ✓Diagnosis across store and analytics
  • ✓Two to three recommended actions
  • ✓Human expert review on every report
Start with Starter
Most popular
Standard
For scaling brands running paid acquisition who need ad context too.
$999
PER MONTH · NO CONTRACT
  • ✓Everything in Starter
  • ✓Full cross-channel diagnosis incl. ad platforms
  • ✓Ad spend and ROAS audit each week
  • ✓Monthly 30-minute strategy call
  • ✓Priority turnaround
Get Your First Monday Report
Premium
For funded teams that want a hands-on analytics partner, not just a report.
$2,500
PER MONTH · NO CONTRACT
  • ✓Everything in Standard
  • ✓Deeper analysis with custom segments
  • ✓Hands-on ad optimization guidance
  • ✓Bi-weekly strategy calls
  • ✓Direct access for questions between reports
Talk about Premium
The same output, priced elsewhere
Full-time analyst$6,000/mo
Analytics agency$3,500/mo
Freelance analyst$1,500/mo
Dashboard tools$350/mo
Tracerly, from$499/mo
$66,012
Saved annually vs a full-time hire
06 · Questions

Before you ask.

How do you get my data?

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During a five-minute onboarding step, you grant read-only viewer access to your store, ad accounts, and analytics. We connect to Shopify, WooCommerce, BigCommerce, Google Ads, Meta Ads, TikTok Ads, GA4, Klaviyo, and more. Nothing in your accounts is ever modified, and you can revoke access in seconds.

How is this different from Triple Whale or a dashboard tool?

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Dashboards surface data and leave the interpretation to you. Tracerly delivers the interpretation itself: a written diagnosis with a clear cause and specific recommended actions. You receive an answer, not a dataset. Most clients keep their existing tools and use Tracerly as the layer that makes them useful.

Who actually writes the report?

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AI handles the data processing at machine speed. A human expert reviews every finding, validates the diagnosis, and rewrites anything that does not meet the standard before the report is sent. The mark at the bottom of every report means a person is accountable for what it says.

What if my store does under $500K a year?

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Reach out anyway. The $500K figure is a guideline, not a threshold. What matters is having enough transaction volume and ad spend to generate meaningful signals. We assess fit honestly during the first conversation, and if Tracerly is not the right tool for your stage, we will say so.

Can I cancel anytime?

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Yes. Engagements are month to month with no contracts and no penalties. We structure it this way deliberately. The right incentive is to earn the engagement again every four weeks, not to make leaving difficult.
07 · Start here

Your first
Monday Report
is on us.

Tell us about your store. We connect to your data, run the full diagnostic, and deliver a complete written report. Your first one is complimentary. No credit card. No commitment.

RESPONSE WITHIN 24 HOURS · NO CREDIT CARD REQUIRED