Faisal Memon
Faisal Memon
Founder, Tracerly
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About

I've spent my career answering one question for brands: why did performance change?

I've worked across automotive, FMCG, telecom, tech, payments, QSR, and eCommerce. I've built measurement frameworks, designed loyalty programs from scratch, and developed predictive models. The through-line has always been the same: translating complex data into clear, actionable strategies.

But the thing that always bothered me was this. The founder running a $1M online store has the exact same question every Monday morning as the CMO at a Fortune 500 company. They just can't afford someone to answer it.

That's why I built Tracerly. Not another dashboard. Not another tool to learn. Just the answers you'd get if you had a senior analyst sitting next to you, looking at your data, every single week.

I believe data should drive decisions, spark action, and create measurable impact. Tracerly exists to bring that level of thinking to the businesses that need it most and can afford it least.

Rotman MBA, University of Toronto. Master's in Business Analytics, Hult International Business School. Based in Toronto, Canada.

What we believe

Answers, not data

The world doesn't need more dashboards. It needs someone who can look at the data and tell you what it actually means for your business this week.

Plain English, always

If you need a data dictionary to understand the report, the report failed. Everything we write is designed to be read by a founder, not a data scientist.

Actions over insights

"Conversion rate dropped" is an observation. "Revert the homepage banner and test the new version" is an action. We deliver the second one.

Earn it every month

No annual contracts. No lock-in. Cancel anytime. We'd rather prove our value 12 times a year than trap you into paying for something you don't use.

Let's see what your data is telling you.

Book a free 20-minute call. We'll connect to your data and deliver your first report within 48 hours.